“What’s your favorite part of a woman’s body?” sounds like a straightforward question about physical attraction, but on a dating app the answer can reveal considerably more than whether someone prefers eyes, hair, legs or a smile. The wordi...
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India’s organised apparel retailers are entering FY27 with a familiar consumer demand at the centre of the market: shoppers want fashion that looks current without stretching the household b...
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Searching a large city directory can become confusing quickly, especially in Delhi, where location labels, profile styles and advertiser descriptions can vary considerably. Akays.in operates...
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Autumn dressing in India has never been one-size-fits-all. October in Delhi, Bengaluru, Mumbai and Shimla can feel like four different seasons, while an Indian woman living in London, Toront...
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Divorce used to be one of the life events social media encouraged people to hide. Wedding photographs stayed online while the separation happened privately, and the newly single version of a...
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India's dating-app market is becoming more fragmented, and that may be exactly what some singles want. Alongside global swipe-first platforms, a growing category of services is built around...
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India's beauty market is becoming younger, more digital and considerably more ingredient-aware. Gen Z shoppers are no longer simply copying the beauty routines of older consumers, while Gen...
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Matte lipstick dominated beauty bags for years, but Delhi's polished makeup mood increasingly has room for the opposite finish: lips that look hydrated, reflective and almost glass-like. The...
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Starting a conversation on a dating app in India can be surprisingly difficult. “Hi” is easy to ignore, while an intensely personal question in the first message can make the other person di...
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A first meeting with an adult companion in Mumbai can involve the same mixture of curiosity, attraction and uncertainty found on many first dates. If the introduction began through Akays, th...
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